 Giving Tuesday, December 1, 2026. is global generosity movement unleashing the power of people and organizations to transform their communities and the world.
How you can get your kids to enthusiastically participate in Giving Tuesday How do you teach kids the profound impact of compassion, generosity and sharing, and encourage them to think of others? How do you teach them to participate in Giving Tuesday, and not for just one day a year, but throughout their lives? As most parents can attest, kids don't learn generosity from being told to share. When I was eight years old my father taught me a lesson that shaped the person I am today, with only a beloved folk tale (Stone Soup), a rock he sent me out to find, and fresh vegetables from a Bronx neighborhood produce truck. I recently wrote ‘My Father’s Miraculous Rock Soup’ storybook to share this important lesson with the world. It’s available on Amazon as a hardcover and a Kindle, buy it now and read it to your kids before Giving Tuesday. Kids learn generosity much the way they learn to cook: by doing it alongside someone they love, over and over, until it feels like part of who they are. Here's what tends to work. Let them see you give, and tell them why. Children copy what we do much more than what we say. When you drop off a meal or donate coats, bring them along and say it out loud: "Mrs. Lopez just had surgery, so we're bringing her soup. How do you think she'll feel?" They need to hear the reason, not just watch the act. Make giving something they can touch. Young children struggle with "donate to a cause." They understand "pick three cans for the food bank" or "choose a toy you've outgrown for a kid who doesn't have one." Physical objects and real faces make it real. Let them choose. Generosity has to belong to the child, not just be an order from a parent. Give them a say in what to give, who to help, or how. A child who picks the charity cares about it. Name the feeling afterward. This is the step most parents skip. Ask, "How did it feel when she smiled?" That warm feeling is what makes a child want to give again. Helping them notice it is how the habit forms. Praise who they are, not just what they did. Research on children's helping behavior suggests that "You're a kind, generous person" builds lasting generosity better than "That was a nice thing to do." Kids grow into the identity you reflect back to them. Don't force sharing of their treasures. Making a toddler hand over a beloved toy teaches resentment, not generosity. Start with giving that feels good, like extras, outgrown things, or something they made, and kindness will grow from there. Give them their own money to give. The three-jar system works well for kids old enough to handle money: Spend, Save, Give. When the Give jar fills up, they decide where it goes. Make it a routine, not a one-time event. One day of giving is lovely, but a weekly or monthly habit, like a family "kindness night," is what turns it into a value. Use stories. Stories let kids feel generosity from the inside before they practice it. That's why folktales like Stone Soup (Rock Soup) have lasted for centuries. Giving Tuesday ideas for families:
As most parents can attest, kids don't learn generosity from being told to share. When I was eight years old my father taught me a lesson that shaped the person I am today, with only an old folk tale, a rock and fresh vegetables from our Bronx neighborhood produce truck. I hope this storybook, My Father’s Miraculous Rock Soup, empowers you, and every child you share it with, to change the world, one bowl of soup at a time. Get the storybook in hardcover or Kindle With love, Donald Rubbo
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I had long ago lost contact with my father’s family, I had moved to California with my younger brothers George and Thomas when I was 18, and I was busy raising them and building a new life for us.
I was so happy to connect with my cousin, and we sent a flurry of DMs back and forth. She told me that one of my uncles was still alive:
She had called him, and let him know that she had connected with his brother’s son:
I was astonished to see photos of my father as a young man, that I had never seen before, as well as old photos of my uncles and cousins. What a blessing and miracle from God! My cousin also said, “Grandma Olive (my father’s mother) always bragged about your Dad and his artistic ability. I heard about the Dove (soap) bar from her as a teenager.” (My father designed the distinctive font for the Dove soap logo in the mid-1960s). That very day, my Uncle Sal called me, and we talked for half an hour, we had the most wonderful conversation. It was such a delight, and my heart was moved to the core, speaking with my 93 year-young Uncle Sal, and with my new-found cousin, his daughter Cathy. To hear Uncle Sal’s voice (old-style New York City accent), his stories and fond memories of my father, and to see his hazel Rubbo eyes in the photograph of his 93rd birthday celebration, is a true testimony of the deep roots and abiding love of the Rubbo clan. In the archaic New York City school system of the early 1960s, a young Donald Rubbo faced a challenge that would shape his life in ways no one could have predicted. As a student navigating the rigid expectations of the school system, Donald’s world was clouded by an undiagnosed and misunderstood condition—dyslexia. As we know now, dyslexia is far from a disability, it is simply unique wiring of the brain, and for many, it can be a hidden strength waiting to be unlocked. Today, as the visionary behind ‘My Father’s Miraculous Rock Soup’ illuminating storybook, Donald’s story is one of resilience, creativity, and triumph—a testament to the power of love, art, and perseverance that continues to inspire so many. Back then, the signs were subtle yet profound. Struggling with reading and comprehension, Donald lagged behind his peers, his potential stifled by a system that didn’t yet understand the diverse ways brains can learn. In the classroom, the teacher would call students up to read to the class, every child was expected to walk up to the front and read aloud from schoolbooks. This would fill Donald with dread and insecurity. For Donald, the letters and words on the page were almost indecipherable, letters were out of place, the words made no sense, larger words were hard to read. The elementary schools were using phonics to teach students reading and comprehension. Phonics is a method of teaching reading and spelling by connecting sounds (phonemes) to letters or groups of letters (graphemes). It is supposed to help learners decode words by recognizing sound-letter patterns, enabling them to read and write more effectively. Typically used with young children, phonics builds foundational literacy skills through systematic practice. But for Donald, phonics was a method that his brain could not process. He saw letters inverted, in the wrong place, he had difficulty sounding out the words, especially if words had multiple syllables; after sounding out a syllable and moving to the next syllable, he would lose the context of the first syllable. He saw that the other kids could read effortlessly, and he felt different because he could not understand why he was unable to read. At a pivotal parent-teacher meeting in third-grade, his teacher voiced concern to his parents: Donald wasn’t meeting third-grade reading and comprehension standards. The weight of the teacher’s words troubled Donald. He felt exposed, vulnerable, judged, and even more insecure. He knew that children who could not read or comprehend the class lessons could be held back, not allowed to graduate to the next grade and forced to re-take the lower grade. He had seen children who were older than the other children in their class subjected to ridicule, and because of the shame they struggled even more to make sense of what was taught. Donald’s father, Don Rubbo—a legendary artist and mentor to icons like Peter Max—saw beyond the labels to his son’s extraordinary mind within. Knowing that Donald faced being mislabeled as ‘intellectually inferior,’ held back, stigmatized in a way that could negatively impact his life, and possibly deprived of a proper education, Don was determined to help his son in this personal struggle. Don Rubbo’s philosophy of “life is art, art is life” shaped the Pop Art movement, and he created iconic movie posters for The Godfather and The Endless Summer. Don refused to let his son’s struggles define him. He brought home a treasure: Joel and the Wild Goose by Helga Sandburg, a children’s book for which he had been art director, and which had been illustrated by his students Thomas R. Daly and Peter Max (of Daly & Max Studio.) With fatherly patience, Don sat with Donald, turning each page into a lesson of love. Through the whimsical illustrations and gentle narrative, he taught his son to read, transforming a perceived weakness into a gateway to imagination. His father would read the words to him and have him read along, and gradually Donald became more confident in his ability to sound out words and understand their meaning. This wasn’t just education—it was a father’s belief in his child’s boundless potential—a gift for Donald that just a couple of years later give him the confidence to teach himself fine art and artisanship methods by voraciously reading his father’s enormous library of art books on artists and art disciplines. This knowledge fueled Donald’s own multidisciplinary artistic career. From those humble beginnings, Donald rose to become a pioneer in alternative health and a co-founder of the Paul D. Pickens II Research Foundation, a health and wellness nonprofit. Their students included martial artists, psychiatrists, psychotherapists, osteopaths, chiropractors, acupuncturists, massage therapists, judicial and law enforcement officers, and many more. In 1996, Donald and Cheryl Lynne were the first non-traditional practitioners to be invited by an American hospital to teach wellness programs to patients, doctors, nurses, hospital staff and the public. For two decades the Rubbos traveled the world, teaching and exploring; they taught in Italy, Switzerland, Romania and Mexico, and they also traveled through Germany, Austria, Hungary, France, India, Thailand and Indonesia. Now, with My Father’s Miraculous Rock Soup—a storybook written in three parts, each a tribute to his father’s teachings—Donald is crafting a legacy that heals and inspires. Donald’s triumph is a beacon for anyone facing unseen struggles. His journey from a misunderstood third-grader to a global storyteller proves that what the world calls a disability can be the spark of brilliance. With AI-assisted illustrations that honor his father’s vibrant spirit, blending his and his father’s artistic legacy with cutting-edge innovation, My Father’s Miraculous Rock Soup—launched on Kickstarter on August 25, 2025—invites us all to reframe our challenges as opportunities. As Donald himself embodies, it’s not about fitting into the mold—it’s about breaking free to create something beautiful. Let’s celebrate Donald Rubbo’s journey and ignite a new generation of dreamers—together! By Donald’s loving wife, Cheryl Lynne
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DonaldDonald grew up in the Bronx in the 1960s, where his artist father’s generosity and imagination inspired him to share the story of Rock Soup with the world. Archives
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